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Google Ads · High-intent search · Qualified enquiries
Google Ads lead generation built around accepted sales opportunities
IQSSI applies more than 15 years of hands-on promotion and lead-generation experience to product and service sales, using a proprietary system of targeting, qualification, measurement and anti-abuse protection.
For businesses where one good enquiry matters more than many clicks
Hundreds of campaign, search-term, location, audience, schedule, device, landing-page, tracking, filtering and protection settings are managed as one system so conversion counts do not hide commercial quality.
The engagement must clarify
Profitable services, locations and decision-stage searches for product, service, B2B, ecommerce and local sales
Accepted-lead definition, exclusions and sales capacity
Search terms, negative keywords and competitor context
Landing-page proof, offer and contact path
Consent, attribution, call/form tracking and lead feedback
Commercial decisions before media spend
Which exact queries deserve budget
Which locations and schedules sales can serve
What information qualifies or rejects an enquiry
How accepted leads, cost and downstream outcomes are measured
How IQSSI works
Targeted demand, qualification and measurement operate as one system
IQSSI separates product, service, B2B, ecommerce and local sales searches that express a service decision from research, jobs, training, free resources and irrelevant geographies. Campaign structure follows service, location and intent rather than one broad keyword group.
Ads, landing pages and forms use the same promise. Negative keywords, geographic settings, qualification fields, Turnstile, rate limits and contact validation reduce avoidable waste and automated submissions.
Conversion tracking is not the final metric. Accepted, duplicate, unreachable and unsuitable leads are classified so bidding and page decisions can optimize toward commercial quality, subject to platform and privacy rules.
Market and scope
Market, geography and operating context
Campaigns can target the United States, Switzerland, UAE, Europe and other serviceable markets by country, city and language. Actual access, policy, privacy, licensing and local advertising restrictions are verified per account and sector.
What the engagement covers
Commercially useful focus
Commercial search intent
Product, service, category, location, urgent need, quote, purchase, supplier and comparison queries separated by decision stage.
Proprietary control system
Hundreds of settings across keywords, exclusions, geography, schedules, devices, pages, tracking, anti-spam protection and duplicate handling.
Quality measurement
Accepted opportunities, calls, orders, rejection reasons, response time, downstream status and cost by intent group.
Delivery process
Targeted demand, qualification and measurement operate as one system
01
Define the decision
We clarify the business outcome, users, target markets, current constraints, authority boundaries and the evidence needed to approve work.
02
Deliver in reviewable stages
Research, architecture and implementation are divided into visible milestones so assumptions, risks and priorities can be corrected early.
03
Verify and transfer
The agreed result is checked against scope, documented and transferred with practical next steps, ownership boundaries and measurable follow-up.
Questions
Does IQSSI guarantee a number of leads or revenue?
Does IQSSI guarantee a number of leads or revenue?
No. Auction conditions, competition, offer quality, sales response and seasonality are external. IQSSI commits to defined targeting, controlled experiments, transparent measurement and documented optimization.
How are poor-quality enquiries reduced?
By separating high-intent queries from research traffic, applying negative keywords, qualifying forms, validating geography, protecting submissions and feeding accepted or rejected lead outcomes back into optimization.
Can campaigns use city-level service searches?
Yes, where demand and platform policy support it. Landing pages and campaigns must remain truthful: a targeted city does not imply an office or license in that city.
Sources & references
Credentials & methodology
Market pages describe service capability and target geography. They do not claim a local office, regulated license, certification, guaranteed ranking, lead volume or commercial result.
